RealDrives is the result of a long history of development
More than 25 years of experience (see timeline) that previously produced such measurement tools as Spiral Dynamics and Management Drives.
Drives
In the Netherlands alone, thousands of people have taken surveys to get to know their drives. It turns out to be an extremely effective tool to help individuals and teams function better, but also strengthens the bond between people and the organization.
DRIVES4ALL BV
With a new name and a new organizational structure, all activities of RealDrives come under one roof.Step by step, we want to bring more practical products on the market with the RealDrives DNA.
House of Drives
In 2019, the time has come to spread the wings further and RealDrives was brought under House of Drives. Day-to-day operations will be in the hands of Huub Haverhals. Machiel Koppenol and Hans Versnel will retain a role somewhat more in the background.RealDrives
Machiel Koppenol and Hans Versnel presented an entirely new product in 2009: RealDrives. 🎉RealDrives was born from the insight that the combination of drives, behavior and context makes it understandable how people and teams function.
Corgwell
In 2006, Management Drives was acquired by the Corgwell Group - this marked the end of both Machiel Koppenol's and Hans Versnel's involvement with Management Drives.Management Drives still sells and markets the same drives survey today as it did in 2000.
Management Drives
Management Drives appeared on the market in the year 2000 and became an immediate success. Within a year, the product found wide distribution and the first Boards of Directors and the first ministers took the Management Drives survey.
VCP
The Piece of Cake survey was applied to large groups of people in the mid-1990s. One of those people was Hans Versnel, later a partner in the consulting and interim firm Visser Copini & Partners.This company acquired the rights to the Piece of Cake tool in 1999 and built the product into what became Management Drives.
Spiral Dynamics
Chris Cowan and Don Beck were also invited to the Netherlands several times - here they learned how to apply values in organizations.
A few years later, in 1996, they wrote their standard work Spiral Dynamics and the movement of the same name was born. Still working under the Spiral Dynamics name is a very early computerized drives survey.
The Spiral Dynamics survey is essentially a “worldview” survey. It looks for the candidate's perceptions of his living world, and what the candidate sees as the ideal world. In this way a picture of sein and sollen emerges, and desired changes can be considered.
Piece of Cake
By 1992, Koppenol's value survey had been developed to the point where it could be used properly in organizations, and it was titled Piece of Cake.
The Piece of Cake survey was deployed by different companies, including De Boer & Ritsema van Eck (DBR).
The collaboration between Koppenol and DBR was so successful that many multinationals in the Netherlands began using it and “foreigners” were regularly flown in to reinforce the values story.
Theorie van Graves
EAt the end of the 1980s, the time was ripe worldwide to use techniques and methods to manage people in organizations.
In the Netherlands, Hans and Machiel Koppenol took note of the work of Clare W. Graves (1914-1986), the scientist who succeeded in distinguishing “values” and also defining them as statistically valid.
The Koppenol men saw the great utility of Graves' theory and were the first to try to map values of whole organizations.
To this end, they initially automated a simple Graves survey, but this immediately encountered content and practical problems. Graves' original question set did not suffice in the practice of organizations.